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October 14, 2020 - BY Admin

importance of having a business website

So you want to know what a website is all about, its benefits to a small or startup business, and large businesses or organization, this article will give you a thorough and in-depth understanding of a website and its benefits.


  What is a website

A website is a collection of web pages and related content that is identified by a domain name and published on at least one web.  

Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, etc and users can access websites on a range of devices, including desktops, laptops, tablets, smartphones, or any other digital electronic devices. 

What are the uses of a website for a small or start-up business? 


Now that you have  the understanding and the basics of the website, let's see its uses to a small business or start-up business


1. Gives credibility 

A simple example of a website is a business address. This is where your customers, clients, and associates go to find you on the Internet. Your homepage gives whosoever coming into that site for the first time an insight into what the business is about, the vision of the business, and that gives ls you an edge even before the person decides what to do next on the page.

2. Create Tools for Sales Generation

A website can also be an active and passive tool for generating income because it is the termination or exit point in the sales funnel. It is very difficult to convert sales in social media but easier with a website.

3. Showcase your work 

A website can help to display or show customers or potential customers your work skills or past jobs you have done before. If for instance you are an artist and you have done a job or drawings before, placing those work on your website will give you an edge over your customers.

4. Keep track of your business 

One of the most significant benefits of having a website for a small business is that you can keep track of its performance in real-time through the use of analytics.

Analytics will provide you valuable data on how your business has been moving within a period of time. Key indicators of business performance include the following metrics:

· number of visitors going to your website.

· Number of “unique visitors” or those who visit your website only once.

· Page views or impressions tell how many times a page has been read or visited. This will give you an idea of which type of content visitors find interesting.

· Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.

· Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.

Read about online business here

5. Keep your business open 24/7

Unlike a physical commercial establishment, the Internet doesn’t have operating hours. Your customers can find you 24/7. There are no holidays and you can “work overtime” without incurring extra costs. Thus, a website can be an effective way to improve your customer service. 


What are the uses of a website to a large organization? 

All the benefits available to small business is also applicable to a large organization but I will explain further in my list below.  

1. Online Presence 24/7

Having a website means customers are always able to find you – anytime, anywhere. Even outside of business hours, your website continues to find and secure new customers. It offers the user convenience as they can access the information they need in the comfort of their own home.

manage your business in one place 

2. Credibility

In today’s modern world, there is an expectation for any reputable company to have some kind of online presence. Potential customers would likely be distrusting of any business that didn't have a telephone number or a physical address, and the same can be said for not having a website and email address


3. Consumer Insights

Analytic tools allow you to identify who your typical customer is, how they found you, what they like, and adapt your business to maximize purchases through your site.


Where to get a good website 

So we now know what a website is about both to small scale business and a large scale business and now you are wondering where can you get a great website that will suit your business taste.

Talosmart will give you the website that suits your preference and vision of your business.

"Talosmart is a software company that builds custom websites, e-commerce, web application, corporate websites, and so on.  talk to us now